The 7 Keys to Change by William Matthies Book Feature

ABOUT THE 7 KEYS TO CHANGE

Research by McKinsey & Company and IBM Global Business Services says that 50% to 60% of companies fail to achieve some to all of their goals and objectives, with as many as 20% failing completely. The divorce rate among first time marrieds continues to hover around 50% increasing to 60%+ among those marrying two times or more. Is there correlation in these numbers? This is no coincidence; these and other statistics describing our personal and professional lives demonstrate a strong correlation between failures in one leading to failure in the other. “The 7 Keys to Change” teaches both the individual and the manager what they need to do to improve their efforts to manage change in their personal and professional lives.”

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ABOUT WILLIAM MATTHIES

In 1986, I founded what was to become the largest independent market research/database marketing company in the consumer electronics and high tech fields. By the time I sold it in 1997, The Verity Group employed 400+ people at its California and Costa Rica offices.

Prior to that, I cofounded Barcus Berry Electronics, Inc. a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products.

From 1977 to 1983, I wore several hats at Pioneer Electronics (USA), Inc. including Director of Market Research, Director Sales Planning, National Sales Manager, Special Markets, Vice President Marketing and, ultimately, Senior Vice President Marketing and Product Development.

Today, I serve on corporate advisory boards, am a contributor for TWICE (the consumer electronics industry’s major trade publication) and lecture frequently at industry events around the world on managing change, strategic planning, and customer relations.

His latest book is The 7 Keys to Change Visit his website at www.coyoteinsight.com.

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